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Marketing resources and more from 2017 AAUW National Convention

2017 August 4

AAUW has gathered the presentations, worksheets, and other materials from the workshops at the 2017 AAUW National Convention to help you learn more about how to recruit members, plan programs, step up your advocacy efforts, raise funds, and enhance your communications and marketing efforts.

View and download 2017 AAUW National Convention resources. Included among them are those listed below, which are related to communications and marketing:

Workshop Materials

And here is additional help for enhancing your digital communications by adding AAUW RSS feeds to your branch social media accounts using the online platform hootsuite.

How to add AAUW RSS feeds to your social media accounts

1. Sign up for a Hootsuite account.

Go to and click the Sign Up button in the top right corner.

2. Select the free version.

Near the bottom of the page, you will see this text: “Try our limited Free plan 3 social profiles | 1 user | Message Scheduling.” Click on “Sign up now” at the end of that line. (See screenshot below.) The free version of Hootsuite will give you all of the capabilities you need to add two AAUW RSS feeds to your branch Facebook page.

To add an RSS feed

  1. Click your profile picture (by default) in the top-right corner of the dashboard, then select Account & Settings.
  2. Select RSS/Atomfrom the Settings list.
  3. Optional: Click My RSS/Atom Feeds to select an organization to add the feed to.
  4. Click Add New Feed
  5. Paste the RSS feed URL in the Feed URL. See AAUW Feeds listed below. Your free account allows you to add two feeds.
  6. Select the social network from the drop-down list that will post the feed items.
  7. Select a frequency for checking the feed for content, and how many new items to post at a time (if that many are available).
  8. Optional: In the Prepend text…field, enter a short note to appear before each post (e.g. “New blog post:”)
  9. Select a URL shortener from the drop-down list to shorten the link to the feed item.
  10. Click Save Feed.

AAUW Feeds

AAUW recommends adding the following two feeds. Here’s how:

In the Feed URL box, insert the following link to the AAUW national website:,post

Next, click the social network where you would like to stream the feed. In this case it will be Facebook. Then, press the Save Feed button.

Repeat this same process for the AAUW Action Alerts RSS feed with this link:

Other AAUW RSS feeds you can choose to add

Blog (current events, commentary, and stories)

Articles (what’s new at AAUW)

Resources (tools for leaders, members and advocates)

How to set up a Facebook page

By far, Facebook is the most common social media tool that our branches use. A Facebook Page is invaluable in helping your branch reach new audiences and attract new members.

Creating a Facebook page is fairly simple. To get started, you’ll need a computer, smart phone, or tablet that is connected to the internet as well as either 1) A current personal Facebook account; or 2) A personal, active e-mail address.

If you already have a personal Facebook account: Follow this guide for setting up a page. If you’re concerned about tying your personal Facebook account to your branch’s page, rest assured that the public will not be able to see your personal account through the branch Facebook page.

If you don’t already have a personal Facebook account: Facebook has a great help center that details how to start an account using your personal e-mail address.

If you want to see what the process looks like, Mashable has an excellent guide that shows you what to expect. Read the FAQ below for more on setting up your branch Facebook page, including important notes on locating and uploading your branch’s logo as your profile image.

Read more on the AAUW website.

How to get your branch logo

Follow the directions in our AAUW Branding Tool Kit (you have to use your AAUW member login to access it). By the end of the process, your branch will have its very own version of the AAUW logo to use on all online publications and websites.


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